Saigon Wood Industries Co., Ltd.
$5M furniture exporter in Ho Chi Minh City spending $50K/year on photography and losing buyers to faster competitors due to 3-4 week catalog turnaround after trade shows.
$50K
Saved Per Year
What was holding them back
Saigon Wood Industries was spending $50K per year on product photography and sample production. Their wood furniture catalog needed seasonal refreshes, each requiring a full studio shoot. Meanwhile, 30% of trade show contacts went cold because follow-up catalogs took 3-4 weeks to produce after each event. Buyers placed orders with faster-moving competitors.
How Poly9 helped
The team replaced their photography studio with Poly9's AI Design Studio, generating professional product images and lifestyle shots for new collections without a single photoshoot. Post-trade-show follow-up dropped from weeks to hours — the team now shares interactive digital collections the same day they get home from an event.
AI Design Studio replacing $50K/year photography budget
Same-day post-trade-show follow-up with digital collections
Interactive buyer presentations with product selection and comments
3x more product variations explored per quarter
Measurable impact
$50K
Saved per year in photography costs
5x
Faster post-show follow-up
40%
More buyers retained after trade shows
300%
More product variations per quarter
“The AI Design Studio alone paid for our entire Poly9 subscription. We design more products now in a week than we did in a quarter — and our buyers get new collections before the competition even schedules their photoshoot.”
General Manager
General Manager, Saigon Wood Industries Co., Ltd.
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